Set up a test
In a connection request, message, InMail or email step, add a version B (and C if you like). For emails you can test the subject, the body or both. Leave a version's subject empty to reuse version A's.
Each lead is put in group A, B or C when they join and gets that group's version of every tested step, for the whole sequence. That keeps the comparison fair.
Read the results
The campaign's Overview shows acceptance and reply rates for each version. We only call a winner once each version has reached at least 20 leads and the gap is unlikely to be chance; until then it says the test needs more leads.
The per-step table shows how many leads are at each step, how many it was done or skipped for, and who replied right after it.
Tips
- Test one idea at a time (a shorter note, a different opening line), so you know what made the difference.
- Connection notes are a good first test: they decide whether the rest of the sequence happens at all.
- AI personalisation works with tests too: the AI rewrites each version's text for each lead.
Ready to try it?
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